Welcome to our Joseph Creative Blog. Keep up to date with the latest news, events and other interesting articles relating to digital marketing in the UK.
So, we have a roadmap out of lockdown, but is your business and your brand top of mind when people think about the product or services you offer? With non-essential services having a date when they can reopen, things are looking up!
How do you really reach the top spot, on Google? Unfortunately, SEO won’t cut it as the top four spots are always paid for. So, if you are going to pay, it’s essential you look at and understand what the return on investment will be.
Where is your 2021 business plan right now? Is it in a drawer gathering dust? Perhaps it’s saved as a spreadsheet somewhere and you’ve not opened it once since you created it? We are creatures of habit and even with the best intentions, we are unlikely to start reviewing our performance against a new plan and maintain that for a whole 365 days.
Is your social media not feeling very social at the moment? Are you finding it hard to sell? If so, have a look to see if you are implementing the 5/2 system or are all your posts looking for the hard sell?
How much should you typically allocate to your marketing budget if you want to be successful? The first thing you need to explore in answer to this question is the Lifetime Value (LTV) of one of your customers, versus the cost of acquiring a new one.
What is a marketing strategy? The answer is simpler than you’d imagine! A marketing strategy is when you planned to do something. Randomly doing different things without a plan or an understanding of the outcomes you want to achieve will get you nowhere.
The C Word Episode 11...Lock Down Continues Staying focused and positive is the most important thing to do in these difficult times. We will be putting a series of videos on how to tackle some of the challenging moments ahead.
The C Word Episode 9…Furlough Staying focused and positive is the most important thing to do in these difficult times. We will be putting a series of videos on how to tackle some of the challenging moments ahead.
The C Word Episode 8…Exiting Lockdown Staying focused and positive is the most important thing to do in these difficult times. We will be putting a series of videos on how to tackle some of the challenging moments ahead.
The C Word Episode 7…Bounce back loans Staying focused and positive is the most important thing to do in these difficult times. We will be putting a series of videos on how to tackle some of the challenging moments ahead.
The C Word Episode 6…Positive mindset Staying focused and positive is the most important thing to do in these difficult times. We will be putting a series of videos on how to tackle some of the challenging moments ahead.
The C Word Episode 4…Negative Media Staying focused and positive is the most important thing to do in these difficult times. We will be putting a series of videos on how to tackle some of the challenging moments ahead.
The C Word Episode 3…Technology Staying focused and positive is the most important thing to do in these difficult times. We will be putting a series of videos on how to tackle some of the challenging moments ahead.
At Joseph Creative Business, we are here to help guide you through these uncertain times. Boosting and maintaining your digital presence while in times of lockdown will allow your customers and prospects to remember the products and services you offer. Here are 5 top tips on how you can boost your online presence...
On the 4th December, the team here at Joseph Creative delivered our first LinkedIn Lead Generation Event for Peterborough business owners. The event was held at the Allia Future Business Centre in Peterborough...
Are you struggling with the Sales & Marketing functions of your business but can't afford to hire a full time director to look after it yet? One day per week or one day per month, you decide, no long contracts. I'll inject a huge amount of energy into your business overnight.
A question all users of Instagram based in Canada will be asking themselves! Well… Instagram has decided to hide all public like counts in order for users to focus mainly on the photos and videos being shared; not how many likes users are getting.
Social media can be an incredible tool for connecting, learning, and exploring. However, I’m sure you’ll have noticed recent backlash surrounding the links between social media and poor mental health.
What would happen to you if your 3 favourite social media channels went down at the same time? Where will you post the aesthetically pleasing picture of your meal before you eat it? How will you message the group chat? How will you survive?
This date 30 years ago in 1989, the Internet was first invented. Little did we know this would be such a big part of everyone’s lives 30 years later. In order to celebrate this special day, I’ve gathered together some interesting facts about the world wide web! Enjoy -
New year, new website. We love creating and designing professional websites for our customers. Your website is an important reflection of your whole business, after all 80% of people who do business with you take a look at your website before deciding to work with you or not, your website is a make or break.
With 2018 coming to a close, the team at Joseph Creative thought it would be a great idea to run through the greatest, most popular memes of the year! If you’re an avid Twitter user you should be in the loop, however, we’ve rounded up the most popular memes of 2018.
So, we’ve all sent out a voice note, right? Whether that’s on WhatsApp, Snapchat or even Facebook messenger. It’s the super lazy way to chat with your friends that has recently been introduced to Instagram, so of course, it’s a hit. This new feature gives you the ability to record audio messages to send directly to your contacts via direct message.
It’s that time of year again! No, I’m not talking about Christmas… Forbes has released its list of highest-earning YouTube stars! Warning: I would not recommend reading this blog if the state of your bank account is making you sad. This will not help. Drum roll, please… Presenting The Top 10 highest paid YouTube Stars of 2018:
Okay, my first tip. Create an official social media presence! It’s important that your customers are able to spot your brand wherever they see it. Whether you’ve got one social media platform or 10, making sure that your platform(s) are consistent is key! Your Facebook and your Twitter can’t look different to your website, this will create confusion and a lot of it...
Today I’m going to be letting you in on a few fun facts you didn’t know about Facebook. Here we go: 1. Facebook is blue because the creator Mark Zuckerberg suffers from red- green colour blindness. How interesting! Mark said to a news reporter once “Blue is the richest colour for me – I can see all of blue.” I can’t imagine a red Facebook, can you?
Ok, let’s start this off by explaining what a rebrand is. A rebrand is simply redefining how your business is portrayed by your customers. This could involve many things from changing your business, modifying/changing your logo, you could even start from scratch and change everything.
So, what is LinkedIn? Imagine Facebook… but without the dog videos and more business posts... I know it sounds AWFUL but bear with me, I promise it is worth your time. As a business professional, LinkedIn is the place to be for yourself- and your business.
Joseph Creative has a new UK home in London meaning we now have 3 homes. Peterborough, Glasgow and London! Our brand-new London office is located in Kemp House, 152-160 City Road, London EC1V 2NX. Think you might need Joseph Creative’s services and located in the London area? Lets arrange a meeting!
Whether or not you dressed up for Halloween yesterday, we can agree that the spooky holiday is widely celebrated and loved by celebs! Just from scrolling down my Instagram feed this morning I was hit with thousands of fabulous outfits from Kim Kardashian to Harry Styles sharing their wild outfits, so let’s dig in (let me know what your favourite is!) …
You’re not alone, most people don’t! Especially if you want to have a good work/life balance. So, here’s our top tips for managing your time: - Understand who your target audience is, this will help you figure out what time they are on social media, and what they want to be looking at...
Happy World Internet Day! Yes, that’s right… a day dedicated to the internet. What did we even do before the internet?! The days of a dial up connection are now long gone and have made way for this incredible tool we call the internet.
Social media, you either love it or you hate it but what we can all agree on is that when it comes to your business, social media can be your best friend! Social media helps to get the word out about your business, so here are my quick and easy tips on how you can keep your businesses social media interesting:
VSCO, this incredible app is a complete game changer! The app is available on both IOS and Android and features all the characteristics of a professional photo editing software but without the harsh price tag. VSCO allows users to have complete control over the photo editing process which is exactly what we need, who wants to employ a fancy photo editor when you feel like one using VSCO? Not me.
The new Google Pixel 3 XL (due to be released on the 01/11/18) is almost a replica of the iPhone XS Max, appearance wise, they’re sort of like twins? Today I’m going to be addressing both the similarities and differences of the new smartphones. Maybe, you’ll read this and make up your mind about which one you’ll be putting on your Christmas list, maybe you’re like me and won’t be switching to an android anytime soon. Apple always...
October already? Halloween has come a little too soon for our liking here in the Joseph Creative office, but not too soon that you don’t have time to plan and assemble a half decent costume for whatever your plans are — a party, a gathering, watching (or should we say peeking behind 3 pillows) binging Halloween movies on your sofa, then ranting about how ‘they’re not even scary’, but not sleeping for weeks after....
The benefits of putting social media on your website. Your social media profile can work wonderfully alongside your website to promote your online business. There’s many benefits when integrating your social media with your website, for example adding feeds to your website, ‘follow us’ buttons and share links...
I’m Lottie, well really I’m Charlotte but everyone calls me Lottie, so you can call me that too. If you love fashion, beauty and can’t walk past a Mac store without wanting to dash all your money at the latest eyeshadow palette, you’ll feel right at home reading this blog! Another passion of mine is social media, having recently started as a social media marketing apprentice at Joseph Creative in Peterborough...
©Copyright 2021 Joseph Creative Business Ltd. All Rights Reserved.