I can read your mind and your answer to this next question will be a big fat ‘no’.
And the question is…are you happy with your enquiry to sales conversion rate?
See, I knew it! And the reason is because we always want more. It’s probably one of the most unattractive human traits but measuring performance against the ‘norm’ or even our competitors, is important to us.
So, what are the normal industry conversion rates?
Well, from enquiry to customer the conversion rates are as follows for the following sectors:
BioTech - 15%
Business & Industrial - 27%
Computer Software - 22%
Computers & Electronics - 23%
Finance Industry - 19%
It’s important to understand these rates come from the raw enquiry to the customer and are pre-qualification rates, but they are still extremely low.
I'd love to hear what your rates are… ⬇️
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