Identifying your audience is key regardless of your business, product or service.
Identifying your target audience will not only help you define your message, it will also help you decide the medium you will use to reach that audience.
It’s even better if you can market to a niche and set yourself apart as a specialist in your area as you are likely to become more sought after.
Some of the key questions you need to ask when it comes to identifying your audience are:
⭐️ what keeps them awake at night?
⭐️ what do they read – or where do they go?
⭐️ what are their biggest frustrations?
No matter how versatile your product or service is, you are not marketing to everyone.
For more information on how to build an effective Marketing and Strategy Plan, sign up to our next event!
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