Brilliant graphic design combined with positive, creative thinking. The results will make your business stand out and that's a very important factor to get right. There are lots of businesses doing what you do, so standing out is a must.
Your brand is not just a logo, it's what your business is. It is your business and it has a life of its own. It needs to be special, unique and have all of your values built into it. Build your brand correctly and it will build your business.