How do you really reach the top spot, on Google?
Unfortunately, SEO won’t cut it as the top four spots are always paid for.
So, if you are going to pay, it’s essential you look at and understand what the return on investment will be.
A good place to start is to calculate the cost of acquisition versus the customer lifetime value.
Once you understand this principle, you will be better placed to make the right choices with regards to paid advertising.
If you would like to know more about Google Ads then please join my FREE event on 25th March at 12pm.
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