Is your social media not feeling very social at the moment? Are you finding it hard to sell?
If so, have a look to see if you are implementing the 5/2 system or are all your posts looking for the hard sell?
The 5/2 system means if you are posting seven days a week, then:
• 5 x posts = inspirational, motivational and educational
• 2 x posts = soft sell
Social media platforms are designed to be used by people, not businesses and therefore it’s essential you use this system.
You can perhaps get away with more than two soft sells a week if you are giving away something of value such as free training or advice.
Check your balance today.
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