Contact us Today
Peterborough: 01733 822 227
London: 0207 781 7877
Joseph Creative Business
Contact us Today
Peterborough: 01733 822 227
London: 0207 781 7877
Joseph Creative Business

How much should you typically allocate to your marketing budget if you want to be successful?

Share Joseph How much should you typically allocate to your marketing budget if you want to be successful?:

19 February 2021

How much should you typically allocate to your marketing budget if you want to be successful?

The first thing you need to explore in answer to this question is the Lifetime Value (LTV) of one of your customers, versus the cost of acquiring a new one.

On average, a customer may spend a £1,000 per month with you for 5 years. If you make 50% of that revenue as profit, the LTV of this customer is:

🔢 £1,000 & 60 (months) x 50% = £30,000.

So, how much are you prepared to spend to find another customer like this? ⬆️

Lifetime value makes you think doesn’t it?

  • Joseph Creative Business Ltd

  • Peterborough - Stuart House

  • St John's St, Peterborough, PE1 5DD

  • Call: 01733 822 227

  • London - Kemp House

  • 152-160 City Road, London, EC1V 2NX

  • Call: 0207 781 7877

  • Glasgow - Tollcross Ind Estate

  • Causewayside Street, Glasgow G32 8LP

  • Call: 01733 822 227

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