Do’s and Don’ts for Social Media
Do you want to start using Social Media to benefit your business, but don’t know the online ‘etiquette’? I have put together a few basic do’s and don’ts for Social Media below… check them out!
Our top five points are:
- Create a plan
- Share quality content
- Maintain consistency
- DON’T BE A SPAMMER- maybe the most important point on
- Don’t try to oversell
Create a plan
If your social media plan is just to wing it, your fans and potential customers are going to know.
Establish a goal
Social media experts suggest that you establish SMART goals for your social media activities as well.
Share quality content
Create content that is inspiring or thought provoking to attract your target audience.
Keep your messages on target with your brand identity and voice.
Build a strong group
Build a group and invite people to join.
Communicate regularly with your network and build relationships with potential customers.
Listen to your network
Engage with your audience by responding and asking questions.
Besides diluting your network, you could be banned from the site.
Use only one network
Each social network has its own strengths and weaknesses, take the time to see which one works for your business.
People will not respond well to someone who displays a bad attitude online.
Be a spammer
You will only gain negative feedback and may result in bans from the site or bad brand awareness.
Be to salesy
Engage with potential customers before you start selling. Its similar to knocking on someone’s door and selling to them straight away- don’t do it, build the relationship first.
Forget to thank people
If someone takes the time to share your content be sure to thank them, this might spark a meaningful conversation!
If you would like to know some more hints and tips, or to have a chat regarding Social Media for your business please call us on 01733 822227!
A friendly member of our team will be more than happy to help discuss our packages, social media training, or any other marketing queries you may have.
Blog post by Suzannah Clitheroe
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