Are you in danger from “The One” or indeed “The Special One”.. Sorry Jose
One is a very risky and dangerous place to be in many respects:
• 1 Major customer
• 1 Major supplier
• 1 Salesperson
• 1 Method of lead generation
So being aware of the risk is important but obviously if you can take action to change the risk then this automatically makes for more sustainable business.
In the examples above, actually starting to increase the number of ways you generate leads and enquiries for your business can impact on all of the other three areas.
More leads, equals more customers, equals more salespeople and that in turn can lead to the ability to have more suppliers.
So, if you are just relying on one lead generation method, then start to consider other options, here are a few examples:
• LinkedIn - Working it daily with posts, conversation and messaging
• Google Ads – Attraction marketing
• Paid Ads – Through social media
• Email Marketing – existing and new customers
• Referral Partners – working with partners
The above are just a few examples and the more that can be switched on and the ROI established, the more growth will start to build into the business.
Call 01733 822227 if you want to avoid “The One” situation.
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